Changes/Profitability for Superfly III:
- Take away the Nike sense studs; great idea but poor execution. If the pros are not wearing it then there must be stud pressure, poor traction, etc.
- Make a leather/kanga lite version of the boot. Bring something different to the table.
- Put together a hybrid boot which consists of multiple vapors of the past. Have spoken with many elite players and some of the best vapors in the mercurial silo were the I, II, III version of the boot.
- Make a hyrbid version of the vapor with the Tiempo lite series.
- Drop the price, the hype has faded and there is no longer a demand for a $400 boot.